You can’t scale Demand Generation without Business Development foundations
No matter how sharp your targeting, how compelling your copy, or how airtight your workflows are, someone still needs to start the conversation.
You’ve built the strategy. Nailed the content. Your paid campaigns are humming along.
But your pipeline? Still dry.
More often than not, demand gen teams blame it on the business development gap.
Business Development might overlap with sales and marketing, but it’s easier to think of it as a bridge. It connects marketing-generated interest to actual sales opportunities and identifies, engages, and qualifies leads overall.
As one of DemandWEBS’ core functions, demand gen only scales when business development is part of the foundation, and that means having a business plan that includes a real outbound strategy.
Today’s B2B buyer is smarter, faster, and more sceptical than ever. To cut through, you need human-first BDRs who can tide over between marketing-driven interest and pipeline-ready intent. They give leads a pulse, a voice, and most importantly—a timeline.
We’re talking about:
Hyper-personalised first messages that show effort (automation is beneficial, but use it strategically).
Conversational frameworks
Sales acumen baked into campaigns, so marketing and sales move as one.
